5 mistakes push Nokia lagged slope

5 mistakes push Nokia lagged dốcGã giant on the handset continues to show the downhill, after announcing disappointing financial condition. In addition, the airline intends to slash 10,000 positions, equivalent to 10% of manpower companies by the end of 2013 in efforts to reform the team management. > > 5 reasons to believe in the ' survival ' of Nokia
Nokia will sell both > > patents if the price
The ' extreme ' > > Vietnamese nouns of Nokia and obsession for Microsoft

Nokia shows signs of being a. When that time is drifting slowly, the new CEO of Nokia, Stephen Elop still opportunities brought companies escape the crisis. Even so, everything looks not very nice and may become worse before seeing positive changes. Spore for the possibility of setbacks of Nokia has been "vun" long before Mr. Elop power. A sequence of these steps goes wrong pushed guys dominate on a handset into a company only rhombic okina barely alive.

Here are some of the biggest mistakes of Nokia:

Denial movement fold

One of the first and biggest mistakes of Nokia is not exploited yet prominent fold scan through the United States in the early 2000s. Earlier, Nokia holding the highest position in the USA ngưởng fainting. Almost everyone has a "candy bar" phone from Nokia. But, a large handset Tru singular competitors began to push American consumers switched phone clamshell model. Most notably of course is the first Motorola Razr. The phone quick success and turn Motorola become real challenges in terms of market share to Nokia.

Produce more ' than ' candy bar phone

With its dominant position (company 2/3 point control market handset), the confidence that can sell the phone the same all over the world, than it is customized for the particular market. The deny switch the phone fold soon led the company to pay the price in the US market, where the company is not the presence itself more than a decade.

Inability to adjust policy products in the US market also made the Nokia failed to entice the allies is the home network in the country, contributing to reduced market share. Authoritarian approach (my way or the highway) Nokia does not suit the network anymore, they need more flexible partners like Motorola.

In addition, Samsung Electronics and LG Electronics are willing to change to adapt to the network, and no surprise when their influence in the industry has grown rapidly over a decade. Nokia instead back slowly into the corner wall with a small fan. The company formed its own stores throughout the major cities such as New York, selling the phone directly to the client without the bundled contracts.

This means the price is no longer supported, so only a small amount of crazed fans who are willing to pay the price of most new. More importantly, the presence of Nokia's dimmed in the US market which is wholly unable to hook with the market when switched to the modern smartphone.

Underestimate the iPhone

The first iPhone was Apple's mainstay markets and change the way people think about things that could do with smartphone, just as it has not been demonstrated right away, because a lot of people are still comfortable with the former inconvenience platform such as Windows Mobile, digital Palm OS and Symbian by Nokia. Truth is, Nokia has a special haze tịt about the threat to the iPhone.

The company is still led by a dispute about the smartphone, which the operator's usually open when asked about the iPhone. IPhone original really expensive item and turn it into a luxury for people who love technology. But when Apple signed a contract with AT&T to devalue to USD 200, then it becomes the dominant and official products are a threat to the whole of the other major mobile manufacturers.

Consolidation for the position of the iPhone is the advent of the App Store, enabling customers to add world applications only work on iOS. Nokia also has its own app store, but that's just the pale imitators of the things that developers can do with iOS. At this point, it is clear that Nokia has lost a lot of things to help maintain its brand. Location of steadfastness of the airline is only the inherited from the past, and as a result, the airline market share gradually diminished.

Bấu víu too long on Symbian

Symbian has shown its backwardness when the iPhone launched, but the reef breaks really began to appear when Google Android steps onto the stage. Android gives the handset a modern operating system that they can use to compete against the iPhone, and many manufacturers were quick to jump on to this movement.

Motorola despite facing difficulties following the success of the Motorola Razr has completely switched to Android and instantly received great assistance from the Verizon Wireless network, are also expected an opponent capable of competing with the iPhone's AT&T. HTC Android and also quickly gain profit immediately.

Samsung and LG in spite of slower but goes by a more macro strategy. However, Nokia still bigotry cling to Symbian. In 2008, the company released Symbian Symbian Foundation as part of ambitious turn Symbian into an open-source operating system, an attempt to form links with the suppliers and the company's support of platform.

It was not successful and was forced to withdraw back to fund two years later. Finally, the new CEO has shown determination to stop taking Symbian platform mainstream.

Mistakes in choosing the platform next to the back

Nokia has guarded against Symbian but individual efforts to create a new operating system for smartphone is a disaster.

Permanently we still remember Maemo. Perhaps Nokia doesn't want to mention it again. This was once the operating system is based on the next generation of Linux. Intel, ever eager to join the business smartphone, also are out for the operating system based on Linux's own label, called Moblin.

In 2010, the company chose integrated 180, a different operating system of Nokia, but the combination of this just shows more latency. Obviously the 180 is not available at the time of Mr. Elop chain company closer to Microsoft and get Windows Phone platform mainstream.

Nokia has announced about the N9 runs 180 last year. But then, the company has moved into a new phone N9 strange use-friendly operating system. Furthermore, the N9 has inspired new lines of smartphone Lumia. The Lumia basically still using the design framework of the N9 phone.

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